![]() The brand became the second-best selling new product launch that year, with Straw-Ber-Rita becoming the largest share gainer in the beer industry in 2013. In addition, Lime-A-Rita will introduce “Party with The Ritas,” a flavorful party pack in glass bottles, which are said to have been inspired by The Rita’s colorful personalities and full transparency, and Pine-Apple-Rita for a limited time.įor more information on Lime-A-Rita, visit or follow the conversation on social with #HaveARita.Īs part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched Lime-A-Rita in 2012. We learned that BYO-Watermelon to a party was easier said than done, so Lime-A-Rita is bringing back Water-Melon-Rita just in time for summer. ![]() Next-Level Lime-A-Rita: New Flavors and Innovations “In a world increasingly filled with things to worry about, the Ritas remind us of the enduring virtues of a margarita in a can” said John King, President, Fallon New York. The Have-A-Rita campaign was created by Fallon New York, Lime-A-Rita’s creative agency. Catch The Ritas on Instagram, Twitter, Facebook and digital media all year as well as their own Twitter handle. The Ritas were first introduced this month in Lime-A-Rita’s Have-A-Rita campaign, which takes on a life’s-a-party attitude in any situation. The Legend of The Ritas: Lime-A-Rita’s Have-A-Rita Campaign “Not only have they mastered the best margarita recipe- by opening a can of Lime-A-Rita – The Ritas are role models for embracing a mindset that we should treat every day like a Friday and every hour like a happy hour.” “My life goal is to become the Ritas one day,” said Chelsea Phillips, Vice President, Beyond Beer Brands at Anheuser-Busch. There’s no telling who might get The Ritas’ two cents next. So, they cracked open a Lime-A-Rita and got to work, answering them all with #RitaSays. Taking a few days poolside, the ladies found a few hundred social media posts that they thought could use their advice. Something to know about The Ritas: they never wait around to give their opinion. Check out their convos on Twitter and Instagram. ![]() Along with a few of her friends, she turned to the legendary ladies to get some wise words on how to forget someone who gave out one too many roses. You’ll know it’s them by their signature, #RitaSays.īecca Tilley, a fan favorite from The Bachelor, is the first to get advice from the Ritas. The Ritas will respond with a to-the-point answer that you wished your best friend would have told you before you went on a date with that guy whose car is his profile picture.Anyone 21+ can ask The Ritas a question about anything on Lime-A-Rita’s Instagram, Twitter and Facebook.Here’s how the modern-day advice column #RitaSays works: With a lifetime of experience, they’re here to help you give zero…fruits about striving for Insta-perfection and start being the hot gossip you wish to see in the world. Starting today, The Ritas are dishing out savage straight-talk with #RitaSays in a place where opinions are given whether you ask for it or not: social media. The days of polite advice columns and crafting a cocktail are over, especially because it takes like six months to get a response published in a newspaper and you can just open a can. Ladies, it’s time to grab life by the cans and take cues from The Ritas. Nothing says “I don’t give a flying flamingo floatie” like sipping on a Lime-A-Rita by the pool, which The Ritas invite everyone to do. Life is tough and sometimes we need a reminder that the coolest thing you can do is not care and drink a margarita in a can. Kicking back in a lawn chair with a juicy Lime-A-Rita in hand are three legendary ladies who have lived, so they know how to live, and are here to tell you their story.
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